With direction from Civic Entertainment Group, Liftoff designed and built the entrance to an event held by Ford for the North American release of their Eco Sport vehicle. The Eco Sport (pronounced “echo”) promotes a large lifestyle by means of a compact vehicle. To reinforce this “echo” theme, our 40 foot entrance tunnel used light and sound to create an immersive experience which set the tone for the rest of the event. Located in the heart of Hollywood Boulevard, original music and interactive lighting successfully attracted pedestrians from the street, leading to a multitude of shareable social media moments.

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In partnership with MATCH MG, our team designed and built a traveling activation which highlighted the innovation of the new Adidas “Boost” material. Made from thousands of pressed foam pellets, this material was the first of its kind to return energy to the user - revolutionizing both the brand and the standard for running shoes. To showcase this energy return, users were invited to try on the shoes and participate in two interactive experiences. The Energy Platform mapped the user’s movement and energy and displayed them on a wall of monitors moving through various challenges. The Momentum Wall was made of 90 pellets controlled by 180 motors which mimicked the user’s motion through an assortment of undulating patterns. This activation, now in its third year, has traveled to over 30 cities nationwide.

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Under the direction of the Mad Decent record label, our team engineered and fabricated a set of DJ booths that travel with Red Bull to various entertainment and sporting events. Two of the booths use a series of LED lights that respond to live music with pre-programmed effects to enhance the user’s experience. These two booths can combine to create one large booth, or travel separately. The third DJ booth was designed and built for Skrillex, made from water jet stainless steel panels, all welded together to create an organic shape.