LIFTOFF
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FORD ECO LAUNCH

With direction from Civic Entertainment Group, Liftoff designed and built the entrance to an event held by Ford for the North American release of their Eco Sport vehicle. The Eco Sport (pronounced “echo”) promotes a large lifestyle by means of a compact vehicle. To reinforce this “echo” theme, our 40 foot entrance tunnel used light and sound to create an immersive experience which set the tone for the rest of the event. Located in the heart of Hollywood Boulevard, original music and interactive lighting successfully attracted pedestrians from the street, leading to a multitude of shareable social media moments.

Check out the video here.

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