In partnership with MATCH MG, our team designed and built a traveling activation which highlighted the innovation of the new Adidas “Boost” material. Made from thousands of pressed foam pellets, this material was the first of its kind to return energy to the user - revolutionizing both the brand and the standard for running shoes. To showcase this energy return, users were invited to try on the shoes and participate in two interactive experiences. The Energy Platform mapped the user’s movement and energy and displayed them on a wall of monitors moving through various challenges. The Momentum Wall was made of 90 pellets controlled by 180 motors which mimicked the user’s motion through an assortment of undulating patterns. This activation, now in its third year, has traveled to over 30 cities nationwide.