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4TH & TRACTION

Located in the Arts District of Downtown Los Angeles, this installation contains 140 custom metal panels with 2080 custom metal discs, each containing an LED. Each disc rests against a spring, waving in the
wind. While each LED can be uniquely controlled to create an endless amount of patterns. Together, the waving of the discs, pairs with the patterns of the LEDs to create an organic illusion like that of a river
or clouds.

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NIKE SANTA MONICA

In 2015, Nike reopened its brand experience store on the Third Street Promenade in Santa Monica. We engineered, built and installed the aesthetic focal point of the space, which transformed reclaimed gym floors into a floating brand experience. The lightweight, low profile armature used was composed of bespoke machined brackets, and created the illusion of the sculpture being suspended in mid-air. A combination of laser etching and 3D milling revealed the quintessential “Just Do It” message from specific viewpoints in the store.

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4TH & TRACTION
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NIKE SANTA MONICA