LIFTOFF
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NIKE SANTA MONICA

In 2015, Nike reopened its brand experience store on the Third Street Promenade in Santa Monica. We engineered, built and installed the aesthetic focal point of the space, which transformed reclaimed gym floors into a floating brand experience. The lightweight, low profile armature used was composed of bespoke machined brackets, and created the illusion of the sculpture being suspended in mid-air. A combination of laser etching and 3D milling revealed the quintessential “Just Do It” message from specific viewpoints in the store.

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