HBO’s Westworld VR Booth, with the presence of a pristine, modern office space, stood out amongst the displays at Tech Crunch Disrupt’s 2016 conference in San Francisco. Liftoff, in collaboration with Campfire, designed, engineered and installed an immersive experience for HBO’s latest drama. The booth, which boasted only Westworld branding, allowed visitors to fully immerse themselves into the environment. After checking in, guests were escorted through a hallway reminiscent of the show’s set into private rooms designed specifically for the virtual reality experience. The 900 square foot booth was also designed with mobility in mind, and was installed again at New York Comic Con .