LIFTOFF
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TARGET X TED 2015

Working alongside Deutsch LA, in conjunction with retailer Target, we produced an environment for social interaction and engagement. The theme, “Truth and Dare,” was realized through a series of optical
illusions designed to challenge the attendee’s perspectives, playing on the idea of ever-changing “truths.” One representation included a hanging mobile, comprised of thousands of red and white balls, which
revealed two different images depending on the point of view. We designed, engineered and fabricated the installation; including flooring, custom seating, a coffee bar and the sound booth for the Lightwave Technology experience.

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