LIFTOFF
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SHARE THE FORCE

To launch the highly-anticipated film, Star Wars: The Force Awakens, we partnered with Deutsch LA and Target to “Share the Force” at LA Live. “Galactic History Domes” were filled with custom fixtures and display cases, housing Star Wars memorabilia. Interactive displays allowed consumers to fully immerse themselves in the Star Wars experience. Visitors were even invited to maneuver BB-8 droids over the sculpted surface of Tattooine with their minds using EEG headsets. To bring the multi-branded experience together, we constructed a dramatic step and repeat using over 700 action figures to depict the iconic Target logo.

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