3.1 Phillip Lim is a concept store which opened in the heart of the Arts District in downtown LA. We worked in collaboration with designer Kate McCollough and MR Architecture to create a studio-meets-gallery vibe in the space. Raw materials were utilized to create a minimal, modern space. Plaster details on the interior, as well as stucco on the facade create a soft juxtaposition against the existing buildings in the area. The fixtures are simplistic and utilitarian, allowing the product to highlight the store.

Working under the direction of designer Kate McCollough, Liftoff transformed Goop, Gweneth Paltrow’s lifestyle blog and brand, into a sophisticated retail pop-up at the Brentwood Country Mart. The goal of Goop Gift was to create a beautiful, but simple space highlighting all of Paltrow’s “favorite things” for the holidays. The meticulously curated pop-up is complemented by a monochromatic, minimal interior. Custom, hand-made light fixtures bring a warm, industrial touch to the store. Liftoff crafted linear, geometric displays allowing the product to be the center of attention, and providing flexibility in merchandising.

For the much anticipated release of the Apple Watch, our team worked with Apple to design and build an installation which occupied four windows in the iconic Selfridges department store on Oxford St. in London. Inspired by a popular Apple Watch wallpaper, we suspended 3,000 polished aluminum butterflies and programmed over 250,000 LED lights, to represent a moving swarm of butterflies that lead visitors from one window to the next. Upon arriving at the last and largest window of this Apple pop-up shop, visitors would discover that at just the right angle, this swarm of butterflies revealed the Apple logo.

Check out the video here.

When Liftoff moved into 1310 S. Grand, it was a completely raw space. We utilized this blank space to create a modern, minimal office environment. The overall square footage was divided in half, separating the office spaces from the shop, with a sound-proof wall in between. The glass conference room allows for light and transparency, while still providing a private space. We designed a kitchen area which functions both as a break area and additional work spaces. The main office space is open and airy, allowing for change and modularity.