Partnering with Campfire NYC once again, Liftoff set out to create a completely immersive Westworld experience for San Diego’s Comic-Con. The event was a tactile escape from reality which placed visitors into the world of Delos. Upon arrival guests were escorted through a Delos branded door, into a showroom reminiscent of the show. Additional elements such as the wall of cast heads and entry hallway were recreated for the experience, while a few surprises and hints for future seasons of Westworld were added along the way. The final destination for visitors was in the Mariposa saloon, complete with a specialty cocktails, a player piano, and a custom built bar for the occasion.
HBO’s Westworld VR Booth, with the presence of a pristine, modern office space, stood out amongst the displays at Tech Crunch Disrupt’s 2016 conference in San Francisco. Liftoff, in collaboration with Campfire, designed, engineered and installed an immersive experience for HBO’s latest drama. The booth, which boasted only Westworld branding, allowed visitors to fully immerse themselves into the environment. After checking in, guests were escorted through a hallway reminiscent of the show’s set into private rooms designed specifically for the virtual reality experience. The 900 square foot booth was also designed with mobility in mind, and was installed again at New York Comic Con .
To celebrate international day of yoga, Adidas and HappyLucky hosted a yoga class in the heart of downtown Los Angeles. For the event we constructed and installed mirrored mantra walls which served as a reflective backdrop for the participants. The panels echoed the signature Adidas logo and blended in seamlessly with the Los Angeles skyline. The simple design enhanced the city views and participants, who arrived early enough to start the class with the sunrise.
To launch the highly-anticipated film, Star Wars: The Force Awakens, we partnered with Deutsch LA and Target to “Share the Force” at LA Live. “Galactic History Domes” were filled with custom fixtures and display cases, housing Star Wars memorabilia. Interactive displays allowed consumers to fully immerse themselves in the Star Wars experience. Visitors were even invited to maneuver BB-8 droids over the sculpted surface of Tattooine with their minds using EEG headsets. To bring the multi-branded experience together, we constructed a dramatic step and repeat using over 700 action figures to depict the iconic Target logo.
Working alongside Deutsch LA, in conjunction with retailer Target, we produced an environment for social interaction and engagement. The theme, “Truth and Dare,” was realized through a series of optical
illusions designed to challenge the attendee’s perspectives, playing on the idea of ever-changing “truths.” One representation included a hanging mobile, comprised of thousands of red and white balls, which
revealed two different images depending on the point of view. We designed, engineered and fabricated the installation; including flooring, custom seating, a coffee bar and the sound booth for the Lightwave Technology experience.